Shimla
Nestled among high mountains, difficult terrain and limited resources, Kinnaur has long been seen as a challenging region for sustainable livelihoods. Breaking this perception, a woman from the tribal belt of Kinnaur has set an inspiring example of self-reliance rooted in tradition. This is the story of Deep Mala Negi, founder of Kinnaur Mountain Treasure, who chose cultural preservation and sustainable livelihoods over profit-driven growth.
Starting with minimal resources, Deep Mala Negi envisioned a platform that would protect Kinnaur’s unique identity while creating dignified employment for local communities. Trusting the purity and quality of indigenous Kinnauri produce, she set out to take the authentic “Taste of Kinnaur” to a wider audience.
What makes this initiative distinctive is its deep connection with local roots. From traditional pickles and chutneys to rare natural oils and ethnic Kinnauri apparel, Kinnaur Mountain Treasure bridges heritage with the modern marketplace. Each product reflects the fragrance of the mountains, the honesty of hard work and respect for age-old traditions.
Sharing her journey, Deep Mala Negi says that her initiative stands as a testimony to self-reliance. She believes that when people trust their local strengths, sustainable futures can be built right where they belong. Today, the venture has grown beyond a brand into a strong platform for youth employment and women entrepreneurship, helping the younger generation recognise the true value of their cultural heritage.
What began as a small effort has now emerged as a powerful example of community-based livelihood generation. Kinnaur Mountain Treasure proves that cultural conservation and economic development can go hand in hand—with the right vision and direction.
Though rooted in the hills, its message resonates nationwide: global futures are often hidden in local skills and indigenous wisdom.
