Times of India Chief Manager addresses management students on real-world marketing strategies
Baddi: The School of Management Studies at Baddi University of Emerging Sciences and Technology organized an expert session on “Putting Consumer Behaviour in Practice: Practical Insight from Industry and Academic Perspective” on February 5, 2026.
The session was delivered by Mr. Rakesh Sukheja, Chief Manager at The Times of India, who shared valuable practical insights drawn from his experience in the media and marketing industry.
During the session, Mr. Sukheja explained how theoretical concepts of consumer behaviour are applied in real market situations. He highlighted how organizations analyze consumer preferences, attitudes, and decision-making patterns to design effective marketing strategies and influence customer choices.
He also discussed the role of media platforms in shaping consumer perceptions and emphasized the importance of understanding consumer psychology in modern business environments.
The session proved to be highly informative and interactive, enabling students to connect classroom learning with practical industry practices. It provided them with a clearer understanding of how consumer behaviour concepts are implemented in real business and media settings.
Faculty members and students appreciated the insightful session, which encouraged them to explore the practical applications of marketing and consumer behaviour in today’s competitive marketplace.
