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Shoolini University Hosts National Conclave to Shape Future of Direct Selling in India
Industry leaders, policymakers and academicians unite to chart a roadmap for a dignified, ethical and profitable direct selling ecosystem by 2030.
Reinforcing its commitment to industry-academia collaboration and entrepreneurial excellence, Shoolini University hosted the 5th Annual CEDSA Direct Selling Conclave, bringing together leading voices from the direct selling industry, academia, law, business and public policy to discuss the future of the sector in India.
Organised by the Centre of Excellence for Direct Selling in Academics (CEDSA), the two-day conclave revolved around the theme “Direct Selling 2030: Building a Dignified, Predictable and Profitable Entrepreneurial Profession.” The event served as a national platform for deliberations on ethics, innovation, compliance, entrepreneurship and sustainable growth in the rapidly evolving direct selling industry.
The conclave commenced with the ceremonial lighting of the lamp and Saraswati Vandana in the presence of Prof. P.K. Khosla, Chancellor, Prof. Atul Khosla, Vice Chancellor, Prof. Vishal Anand, Pro Chancellor, and Prof. Ashish Khosla, President, Innovation and Technology, along with delegates and industry experts from across the country.
Addressing the gathering, Prof. Vishal Anand emphasised that successful businesses are built not merely on ideas but on effective execution and meaningful relationships. He noted that organisations that fail to adapt to changing times often struggle to survive, underscoring the importance of continuous learning and innovation.
Vice Chancellor Prof. Atul Khosla highlighted the role of excellence and determination in nation-building, stating that India can realise its vision of becoming a global knowledge leader only through innovation, courage and commitment to quality. He encouraged students and entrepreneurs to challenge conventional thinking and embrace change as a catalyst for growth.
Prof. Kamal Kant Vashisth, Director of CEDSA, stressed the need for creating an ethical, knowledge-driven direct selling ecosystem. He advocated for greater professionalism, transparency and education within the industry, describing direct selling as a respectable entrepreneurial career capable of creating sustainable livelihoods.
A major highlight of the conclave was the unveiling of the Direct Selling 2030 Vision, which outlined four key priorities: establishing direct selling as a respected profession, developing informed and profitable entrepreneurs, creating structured career progression pathways, and building a sustainable ecosystem founded on trust and long-term growth.
The conclave also featured four high-level panel discussions addressing some of the industry’s most pressing challenges and opportunities. Discussions focused on strengthening professional standards, enhancing consumer trust, promoting financial literacy, leveraging digital transformation, developing leadership capabilities and creating transparent career advancement frameworks.
The opening day concluded with an in-depth session on the future of direct selling, where experts deliberated on regulatory reforms, consumer protection, sustainability, technological advancements and stronger collaboration between academia, industry and policymakers.
The event reaffirmed Shoolini University’s growing role as a thought leader in entrepreneurship and professional education, while contributing to the development of a more credible, innovative and future-ready direct selling sector in India.
June 25, 2026
JUIT Hosts HIMTREK 2026: NCC Cadets Explore Adventure, Leadership and Cultural Exchange in the Himalayas

Shimla, June 19
The ongoing HIMTREK 2026, being hosted by the Jaypee University of Information Technology (JUIT), continued to provide an enriching blend of adventure, leadership development, experiential learning and cultural exchange to National Cadet Corps (NCC) cadets on June 15 and 16.
The activities began with an energetic Zumba warm-up and yoga session, with enthusiastic participation from all cadets. The fitness session helped improve physical well-being, boost morale and prepare participants for the day’s outdoor activities.
On June 15, Group A, comprising cadets from the Shimla Group of PHHP&C Directorate, Rajasthan Directorate and Uttarakhand Directorate, undertook the scenic Tara Devi Trek. The trek provided panoramic views of the Himalayan landscape while promoting endurance, teamwork and environmental awareness. Following the trek, cadets visited the Science Museum, where interactive exhibits and scientific displays offered valuable learning experiences.
Meanwhile, Group B, consisting of cadets from MP & CG Directorate, JK&L Directorate and Punjab & Haryana Group of PHHP&C Directorate, embarked on the Wakna Trek. The route featured a treasure hunt and several team-building activities designed to enhance leadership, cooperation and problem-solving skills. Cadets also enjoyed the tranquillity of the Himalayan environment and connected closely with nature.
The evening session featured an inspiring interaction by SUO Parineeta of 1 HP (G) Battalion Solan. Sharing her experiences of participating in the Republic Day Camp (RDC) and the Youth Exchange Programme (YEP) in Russia, she highlighted the preparation process, selection criteria, challenges and opportunities associated with these prestigious NCC programmes.
On June 16, the trekking groups exchanged destinations, allowing all participants to experience both the Tara Devi and Wakna trekking routes. The day concluded with the Inter-Directorate Group Song Competition, where cadets showcased their musical talent, creativity and cultural diversity, promoting camaraderie, self-confidence and national integration.
HIMTREK 2026, hosted at JUIT, continues to serve as a platform for holistic development by combining adventure, learning, leadership and cultural exchange, leaving cadets with lifelong memories and valuable experiences
June 19, 2026
Shoolini University wins ICF India Coaching Excellence Award 2026 for Youth Empowerment
Solan, June 11
Shoolini University has been conferred the ICF India Coaching Excellence Award 2026 in the Organisation/University Category for Youth Empowerment at the ICF India Coaching Conclave, held at Taj Yeshwantpur, Bengaluru.
Presented under the aegis of the International Coaching Federation (ICF) India, the award recognised institutions that demonstrated exceptional impact through coaching-led transformation and youth development. ICF India is among the world’s most respected professional coaching bodies.
The recognition marks a significant progression in the university’s national standing. In 2022, at the inaugural ICF India Coaching Excellence Awards, Shoolini received an Honourable Mention alongside organisations such as CEAT Tyres. Two years later, in 2024, the university earned a Global Honourable Mention at the ICF Coaching Impact Awards in the Social Impact Category placing it among internationally recognised institutions driving transformational change through coaching.
Vice Chancellor Prof Atul Khosla said Shoolini University had always believed that education must nurture not only intellectual excellence but also human excellence. This recognition from the ICF ecosystem reaffirmed our commitment to creating a university culture rooted in leadership, empathy, innovation, and meaningful impact, he said.
Ms Payal Jindal Khanna, Director, Centre for Leadership Coaching, Shoolini University, said coaching had the power to transform the way young people viewed themselves, their leadership potential, and their future. The recognition is deeply meaningful because it validates the belief that universities must move beyond information delivery and focus on developing emotionally intelligent, self-aware, compassionate, and future-ready individuals, she added.
June 11, 2026
510 NCC Girl Cadets Unite in Himachal for All India Himtrek 2026 Adventure Expedition
Solan, June 7
The All India Girls Expedition (Himtrek) 2026, bringing together young NCC girl cadets from across the country, is underway at Jaypee University in Himachal Pradesh from June 5 to June 12.
The expedition is being organized by 1 HP (G) Battalion NCC Solan under Shimla Group, PHHP&C Directorate.
The week-long adventure camp has attracted enthusiastic participation from 510 cadets representing five NCC Directorates in Uttarakhand, Rajasthan, Delhi, Jammu & Kashmir, and Punjab, Haryana, Himachal Pradesh & Chandigarh (PHHP&C).
The university has provided state-of-the-art accommodation, training facilities, and a conducive environment for the successful conduct of the expedition.
The camp is being managed by a dedicated team comprising three officers, 16 Associate NCC Officers (ANOs), two Girl Cadet Instructors (GCIs), nine Junior Commissioned Officers (JCOs), and 14 Non-Commissioned Officers (NCOs).
The participating cadets arrived at the camp venue on June 5 and completed registration and documentation formalities.
The expedition was formally inaugurated on June 6 with an address by Camp Commandant Col Vivek Bhatara, who welcomed the cadets and outlined the objectives, schedule, and activities planned during the camp. He emphasized the importance of discipline, safety, teamwork, and adventure in shaping future leaders.
A major highlight of the opening day was the Dumher Trek, where cadets explored the scenic beauty of the region while developing endurance, self-confidence, and team-building skills.
The day’s activities concluded with sports competitions, recreational games, and a colorful cultural evening that fostered interaction and camaraderie among participants from different states.
The Himtrek 2026 expedition aims to promote adventure, leadership, self-reliance, and national integration among young girl cadets, providing them with a platform to develop life skills and strengthen the spirit of unity in diversity.
June 7, 2026