Hamburg/New Delhi, 08th April, 2025
Maxposure Limited, a global leader in aviation entertainment and content marketing solutions, announces the acquisition of Neutral Digital, a London-based visionary innovator specializing in immersive experiences, CGI, and XR-driven aviation solutions.
Maxposure, with nearly two decades of experience, provides content and technology solutions for the aviation industry, partnering with companies like IndiGo and Air India. Neutral Digital specializes in XR technologies and CGI to create interactive solutions for aviation and other industries. This acquisition combines Maxposure’s inflight entertainment solutions with Neutral Digital’s immersive technology, aiming to improve passenger engagement and the overall inflight experience.
As part of the acquisition, Maxposure will strategically invest in Neutral Digital’s growth and technology development. The partnership will create cross-selling synergies and expand Maxposure’s global presence, accelerating market growth. Neutral Digital will continue to operate independently within the Maxposure portfolio, maintaining its unique identity while benefiting from the broader resources and expertise of the Maxposure group.
Mr. Prakash Johari, founder and CEO of Maxposure, commented: “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionizing passenger experience with next-generation inflight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”
Mr. Christian Grou, CEO of Neutral Digital, added: “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthens our ability to deliver transformative solutions to airlines worldwide.”
Neutral Digital, headquartered in London, has worked with industry leaders such as Boeing, Airbus, Qatar Airways, Emirates, British Airways, Lufthansa, Etihad, Panasonic, Viasat, and WestJet, providing immersive and interactive technologies that help airlines engage passengers and create value.This acquisition reinforces Maxposure’s commitment to delivering innovative aviation solutions, combining pioneering technology with industry-leading expertise to redefine inflight engagement and unlock new revenue opportunities for airlines globally.
About Maxposure Limited
Established in 2006, Maxposure Limited is a dynamic player in media and entertainment, delivering cutting-edge content and technology solutions across diverse platforms. Renowned for its comprehensive 360-degree services spanning Inflight Entertainment, Content Marketing, Technology and advertising, Maxposure has been associated with global leaders such as IndiGo, Air India, Gulf Air, Air Arabia, Kenya Airways, Garuda Indonesia, Incredible India, Mercedes Benz and Oberoi Hotels and Resorts. Its proprietary AeroHub Wireless Streaming Server (WMS) exemplifies technological advancement, offering high-speed, cost-efficient inflight content streaming. For more information, visit https://maxposuremedia.com/
About Neutral Digital
Neutral Digital is a technology-led creative agency specialising in immersive digital experiences for aviation, real estate, and interactive media. Leveraging cutting-edge XR technologies and CGI, Neutral Digital creates innovative solutions including GUI design, interactive content, safety videos, apps, games and passenger engagement tools. Neutral Digital’s R&D-driven approach continually pushes technological boundaries, collaborating with industry leaders to shape the future of digital storytelling and immersive experiences.
For more information, visit https://neutral.digital/
